Summary
In celebration of the highly anticipated F1: The Movie, Megadeck collaborated with The Event Department to deliver sleek staging and podiums for the official launch event. Featuring bold F1 branding and Tommy Hilfiger design, our custom-built stage became the backdrop for media, talent, and photo moments at this high-profile activation.
- Event: F1: The Movie Launch Event
- Location: Crown Melbourne and Hoyts Entertainment Quarter in Moore Park, Sydney
- Audience: Press, talent, and VIPs
- Partner: The Event Department
- Designed and built a high-impact stage with seamless branding integration
- Delivered custom podiums in red, white, and blue to reflect Tommy Hilfiger partnership
- Created a sleek, photo-ready environment for media and guest arrivals
Gallery
The Challenge: Creating a Premier Photo Moment
To match the prestige of a Hollywood-backed launch, Megadeck was engaged to craft custom staging and podium structures for the global premiere of F1: The Movie. With media, influencers, and A-list guests in attendance, the platform needed to balance style, structure, and brand clarity.
Key Challenges Included:
● High Visual Standards: The stage served as a media wall and red carpet moment
● Sponsor Integration: Design needed to align with both F1 and Tommy Hilfiger brand guidelines
● Quick Install: Bump-in and bump-out within a tightly scheduled window
The Megadeck Solution: Sleek Design, Flawless Execution
Our team delivered a stylish black stage with full F1 branding wrap and bold 3D logo signage. Front and centre stood a custom podium set – red, white, and blue cylinders bearing Tommy Hilfiger branding-evoking podium finishes and F1 tradition.
Every element was precision-cut, perfectly finished, and event ready. Megadeck collaborated closely with The Event Department to ensure smooth delivery and instant impact.