Summary
In one of the largest corporate incentive programs ever staged in Australia, Amway China brought 16,000 delegates to Melbourne to celebrate 30 years of success. Across four weeks, Megadeck supported this monumental event with custom-built staging across seven locations at the Melbourne Showgrounds. From bold, show-stopping stages to discreet under-bridge catering routes, every structure balanced visual impact with functional precision.
- Event: Amway China 30th Anniversary Celebration
- Location: Melbourne Showgrounds
- Audience: 16,000 international delegates, over four weeks
- Partner: Encore Event Technologies
- Supplied 600+ sqm of custom staging across seven distinct zones
- Delivered high-impact stage builds including “The Big W” and a multi-use dining bridge
- Integrated viewing platforms, performance stages, and service infrastructure seamlessly
Gallery
The Challenge: Scale, Style and Seamless Delivery
This milestone celebration called for more than event infrastructure – it required a transformation of the Melbourne Showgrounds into an immersive, high-production experience.
With thousands of delegates rotating through the site, staging had to be robust, visually impressive, and logistically sound. Megadeck’s scope ranged from grand centrepieces to behind-the-scenes bridgework that supported crew and catering.
Key Challenges Included:
- Multi-Site Coordination: Delivering consistent quality across seven active build zones.
- Structural Ambition: Constructing a vast U-shaped bridge surrounding a 2000-seat dining space.
- Visual Impact: Creating show stages like the striking custom red “The Big W” to anchor the event experience.
- Heavy Foot Traffic: Ensuring all stages could accommodate daily performers, crew, and international guests.
- Precision Timing: Coordinating install and pack-down in line with multiple program rotations.
The Megadeck Solution: Large-Scale Impact, Engineered Elegance
Megadeck worked hand-in-hand with Encore Event Technologies and production teams to design and install custom staging that met the scale and flair of the event brief.
Key Structures Included:
- The Big W Stage: A bold, red architectural centrepiece designed for high visual impact and on-stage performance.
- Dining Room Bridge: A bespoke U-shaped stage that allowed performers above and service crews below—function and theatre combined.
- VIP Viewing Decks: Built over grandstand seating for unobstructed views and elevated guest experiences.
- BMX-Ready Platforms: Performance-grade surfaces strong enough for stunt shows and choreographed acts.
Each component was delivered with speed and precision, using modular systems tailored for fast installation and stylish presentation. Megadeck maintained a dedicated on-site crew to manage staging needs throughout the multi-week event.