Katy Perry was in Sydney recently performing a string of events, amongst them was the launch of her Witness tour in the Myer city store.


Every launch requires precision when executing a seamless and stylish promotion with all elements coming together in a timely manner. The many facets of a successful promotion come together through detailed planning and strong communication between all parties involved.


Megadeck was involved with the opening launch for Katy Perry’s tour announcement by providing suitable staging. This incorporated a main stage located on the upper level of the Myer city store which provided several functions. Predominately as a speech stage for Katy Perry and Myer boss Richard Umbers to make their announcements but also as a solid support structure for a large LED wall. Stage wings were position on either side of the main stage for props to be placed on as well as staging for musical accompaniment by a DJ. The finishing touches included stage steps clad in red carpet and Myer branding on the step rises of each tread.


One of the many advantages of Megadeck staging is that the standard black timber top stages can be transformed into whatever your creative dreams may require. All manner of cladding options are available and can be tailored to colour, textual or material themes.


If you have an upcoming project that requires staging, let your creative imagination go wild because Megadeck will be able to put together a package that works for you. For some inspiration why not visit some of our industry pages. Often what is used in one event industry type is applicable to another but modified in a way that enhances your particular event.


Photo Credit: Myer. Event production by Rizer.